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Reporting-back on the Gender in Agriculture Value Chains training

On September (16-20) this year, Fair & Sustainable Ethiopia, in collaboration with AgriProFocus Ethiopia, organized a four and half day training on Gender in agriculture value chains to participants from prominent development organizations, at Magnolia hotel in Addis Ababa.

The training was planned to take place at Bishoftu. However, due to technical difficulties in logistics, the venue changed to Addis Ababa. For that, Fair & Sustainable Ethiopia apologizes for the inconvenience caused on our esteemed participants.

The training, which targets agribusiness and agricultural development professionals and practitioners in Ethiopia, was attended by 12 participants (10 women and 2 men) representing organizations such as CARE Ethiopia, Banyan Global (USAID Feed the Future project), Save the Children, Feed the Hungry (FH) Ethiopia, Pharo Foundation, and CEFA (European Committee for Training and Agriculture).

A number of tools and techniques that help in introducing and linking the gender perspective in the agricultural value chain development efforts were implemented in the training, including and based on the Gender in Value Chains Toolkit, which contains practical tips and ready-to-use tools to intervene at all stages of the agricultural value chain, jointly produced/published by Fair & Sustainable Consulting, affiliate of Fair & Sustainable Ethiopia in the Netherlands, and AgriProFocus, the International Multi-stakeholder Network in the AgroFood Sector.

Field activity was also part of the training, in which participants were travelled to Bishoftu to practice household profiling and gender scan service providers. With regard to household profiling, the dairy value chain was selected and participants were able to meet four women dairy farmers and to assess gender perspectives. In addition, participants practiced a gender scan at the Alema Farms PLC.

Gender dynamics at the level of farming households, approaches to promote gender awareness in farmer organizations and service providers, and the business arguments for gender-sensitive approaches were the specific topics addressed during the training. Furthermore, at the end of the training, participants are able to use concepts of gender equality, equity and Women’s Economic Empowerment, to analyze a value chain from a gender perspective, to identify gender-based constraints hindering the performance of the value chain, to formulate the business arguments for a gender-sensitive business strategy, as well as to develop gender-responsive interventions benefiting both women and companies.

The week-long training was led by Angelica Senders, Senior Consultant in gender in value chains at Fair & Sustainable Consulting in the Netherlands, and by the co-trainer Meskerem Ritmeester, Country Network Coordinator of AgriProFocus Ethiopia and certified gender in value chains trainer.

Have coffee with Us – ኑ ቡና ጠጡ!

Invitation to Our 10th Anniversary – Fair & Sustainable Ethiopia 

Dear Partners & Friends of F&S,

It is with great pleasure that we invite you to our 10th Anniversary event, which will be held on the afternoon and evening of Thursday October 10, 2019, at Zoma Museum, Addis Ababa.

Since 2009, Fair & Sustainable Ethiopia (F&S) has been actively supporting various development efforts, especially in the agricultural sector. We have worked with NGOs, private companies, government agencies, knowledge institutions, and most importantly smallholder farmers in Ethiopia and beyond.

In a decade of business development service provisions, we are honored to have created and sustained strong partnerships with respected organizations and individuals like you.

That is why we are inviting you for coffee, and celebrate with us this special day!

What will await you?

  • All the F&S Team will welcome you with a demonstration/presentation of major business development services, which you will have the opportunity to engage in a conversation & inquire how these products could contribute to your programs.
  • You will learn more about the services and track records of F&S in its journey as business service provider.
  • While sipping “the best coffee in town”, chat with us and other partners which will definitely help broaden your networking opportunities.
  • Cocktail, with Anniversary cake J … and a few selected “thank you” speeches
  • Small gifts for you, from your esteemed partner J
  • Surprise Pitches which you must not miss by one prominent NGO and one well-known agricultural network!


It will be a walk-in event and open from 14:00 to 19:30, we will await you the whole time. Come & celebrate with us the 10th anniversary of F&S in a nice garden of Zoma!


The beautiful Zoma Museum, where you will enjoy the magnificent view and cool breath while still in town. No entrance fee is required – as this has already been settled!

Please refer to the map of the location ONLINE.


Prior confirmation is necessary, please use the following link to confirm your attendance for the event:

For More Information

Please contact Gizaw Legesse, +251 91 115 6248,; or Meskerem Bedilu, +251 91 177 2875, at

aya Ethiopia: training opportunity for Women in Agribusiness

2SCALE, the largest agribusiness incubator in Africa, launched a 6-month entrepreneurship track for female entrepreneurs in Ghana last year and called it: aya. As this turned out to be a great success, 2SCALE is expanding aya to the other 7 target countries of the program including Ethiopia. The project only targets 50 female entrepreneurs and organize free 2-day face-to face training to support them to take their agribusinesses to the next level. During this training, 50 Ethiopian female business entrepreneurs in agribusiness will be able to:

  • Learn more about how to improve their business model and make it more inclusive
  • Interact with Professional Business Trainers
  • Meet and connect with other successful Ghanaian women agri-entrepreneurs
  • Get connected to each other in mentor groups that will continue also after the training
  • …..And much more.

So, we are looking for possible applicants through online application or phone calls and we are looking for possible partners that could connect us to these potential female partners.

Click  to register

Country contact person: Hibiete Tesfaye,


Tel: +251 (0)91 167 0337

Our takeaways from Market Systems Symposium 2019

Last April, F&S Ethiopia sent one of its team members, Victor van der Linden, to the Market Systems Symposium 2019 in Cape town, South Africa. We are pleased to present his blog post on the symposium.

By Victor van der Linden

The Market Systems Symposium 2019 is unique in the world as it unites practitioners from around the globe, and is focused on peer learning and exploring cutting-edge market systems thought and theory.

Prior to the Symposium, one-day trainings were organized. I participated in the YOUTH EMPLOYMENT AND EMPLOYABILITY: Applying the MSD approach to labour market development training provided by Helvetas and focusing on Eastern Europe. Many useful parallels could be drawn with our own work on youth employment in Ethiopia for PerspActive. An interesting takeaway was the shift in mindset that has taken place, now seeing the employment sector as a market system and thus susceptible to market system development approaches. Also, the role TVETs, private sector companies and the media can play was especially inspiring.

The Symposium itself, which took place during 3 days, employed many different formats including plenary sessions, clinics and consultations to work on four main thematic areas: Adaptive Management, Market Systems Resilience, Application of Systems Thinking Beyond Agriculture, and Practical Application of MSD in Difficult Contexts.

The innovative formats and some very thoughtful facilitation allowed the participants to share their knowledge, to network among each other, but also get to know several organizations and their programs in a much more in-depth way than would have been the case in a standard conference. As MSD is very context specific the local reality of a project or program took center stage in the discussions.

F&S Ethiopia is involved as a technical partner in several MSD projects, among others in Ethiopia, on the border between Ethiopia and Kenya, and in the Eastern DRC. Hence, the application in difficult contexts (so-called thin markets with relatively few suitable market actors that can be employed for change) was of special interest and yielded some interesting lessons learned and best practices to take home to Ethiopia.

Another thing that resonated with our experience was the internal mechanics of MSD projects, including issues such as staffing, MEL system organization, and implementing practices. These should ideally be designed to allow for the much sought-after adaptive management that will create the necessary flexibility for successful implementation when working with non-traditional development partners in the private sector. This is an issue F&S Ethiopia encounters often, and which also comes up in the MSD work done by its mother company, F&S Consulting in the Netherlands.

F&S Ethiopia seeks to keep consolidating and broadening its knowledge on the MSD approach, to provide our clients with up-to-date practices and advice, and to realize our mission of assisting people in developing countries to improve their livelihoods.

Training Opportunity on “Gender in Agriculture Value Chains” – for Gender and Agriculture Development Practitioners

  • How inclusive are your development projects?
  • Would you like to equip your project staffs with contemporary practical tools to incorporate gender in all stages of value chain interventions?

Fair & Sustainable Ethiopia and AgriProFocus Ethiopia are pleased to organize an interactive training on “Gender in Agriculture Value Chains” that targets practitioners working on Gender and Agriculture sectors.

Training Course by: Angelica Senders, Gender in Value Chain Expert (Fair & Sustainable, The Netherlands)

Co-trainer: Meskerem Ritmeester (AgriProFocus Ethiopia, Country Network Coordinator)

The Training “Gender in Agriculture Value Chain” intends to support and encourage practitioners in integrating a gender perspective in agricultural

value chain development by providing practical tools for all stages of the value chain intervention. The training will refer to the Gender in Value Chain Toolkit produced and published by AgriProFocus. The toolkit is closely linked with other publications that resulted from collaboration within the AgriProFocus Gender in Value Chain Network.

Hence, this 5-day interactive training is specifically designed to provide efficient and practical knowledge for participants. Using the latest techniques, the participants will broaden their horizon in Gender in Agricultural Value Chain field and learn how to apply contemporary practical tools.

Registration Information:

Training venue: Bishoftu, Ethiopia
Total training Days: 5
Expected start Date: September 16th 2019
Training Fee: 600 Euro (including training materials, full accommodation, certificates)
Training Dates: 16th to 20th September 2019
Registration Closes on: 30th July 2019

To learn more on the content of the training, methodology and other details, please visit:.

To register for the training, use the following online link:

For more information on specific issue: Hibiete Tesfaye, Senior Gender Consultant, Fair & Sustainable Ethiopia,

Limited Seats! First come, first served.


Vacancy at F&S: Want to be part of our Team of Consultants?

F&S wishes to recruit a self-motivated, energetic and result-oriented consultant who will join and work together with a team of experienced national and international consultants.

Required Profile:

Qualification, competence in one of the following disciplines: Value chain development, agribusiness, investment (business) plan, market systems, livelihood systems, sustainable development, inclusive economic development.

Familiarity with themes: on agri. sectors – livestock, food crops, cash crops, horticulture; natural resource management, pastoralism, access to finance, labour market, youth employment, gender in value chains, entrepreneurship, etc.

Education: at least a master’s level in economics, agronomy, business management, rural development, or any related field.

Work experience: at least 10 years relevant experience, preferably in international organizations; with practical engagement in consultancy works.

Additional skills: IT, analytical/research, facilitation/training skills, presentation, excellent report writing

Attitude:  highly flexible, versatile, multi-tasked, client satisfaction, attention to quality, time consciousness.

Language: A very good command of English as working language; as well as Amharic. Proficiency in one the regional languages is a plus.

Women are highly encouraged to apply!

  • Deadline – 21 April 2019
  • Only shortlisted candidates will be contacted.
  • Motivation letter with a CV can be sent directly to, with a copy to

Please find the full call advert HERE.

Gender in Coffee Value chain

Gender in Value Chains is one the products F&S has been devoted for years. Using customized and framed gender tools, F&S provides training, coaching, capacity building, and institutionalizing services in relation to gender aspects. Our root company in the Netherlands, Fair & Sustainable Consulting, has developed a number of gender mainstreaming and women empowerment tools in collaboration with various international organizations. And as a social enterprise and development aid firm, F&S has contributed a lot to the topic.

Earlier this year F&S Ethiopia was on Gender in Coffee Value Chain assignment in Jimma. Rain-Forest Alliance UTZ, with AgriProFocus Ethiopia, assigned us to provide a gender training on coffee value chain to introduce relevant gender tools in the sensitization workshop targeting selected coffee farms.

Management team members and representatives from the two coffee farms, representatives of Woreda level Women and Children Affairs bureaus of Oromia and SNNP regions, and relevant stakeholders attended the workshop. The objective of our assignment was to equip participants with effective gender approaches for further collaboration at farm level and to sensitize the level of awareness towards gender to the coffee farms and stakeholders.

UTZ sees gender equality as human right that has to be protected and promoted. Thus with gender equality UTZ understands that “men and women experience equal rights and opportunities and are free to develop their personal abilities and make choices without limitations set by stereotypes, rigid gender roles or prejudices.”

Our gender experts Hibiete Tesfaye and Ayalew Abebe involved in this assignment.

On this Friday, the world will celebrate the International Women’s Day 2019, campaigning with a theme of #BalanceforBetter. It is a call-to-action for driving gender balance across the world. F&S would like to express its commitment to continue working with all stakeholders to empower women and attain gender equality.


In the picture: is the gender tool originally developed by AgriProFocus and Fair & Sustainable Consulting, then translated in Amharic and adopted by Fair & Sustainable Ethiopia, AgriProFocus, and UTS. The tools depicts Women’s Economic Empowerment Framework.

Why a gender approach is good for workers, business and the sector: case from the Ethiopian Flower sector

Originally published at Fair & Sustainable Consulting

Conducted by Fair & Sustainable Consulting and Fair & Sustainable Ethiopia, funded by IDH and ICCO, and supported by FSI, BSR and EHPEA

At global level there is ample and increasing evidence that investing in the female workforce aligns well with business priorities, such as meeting productivity targets, maintaining a strong and stable workforce, increasing labor productivity, compliance with health and safety requirements, and improved worker engagement.

The question was whether such evidence could also be found in the Ethiopian floriculture sector, where gender interventions took place since 2014 by the Ethiopian Horticulture Producers and Exporters Association (EHPEA) and the Business for Social Responsibility (BSR), supported by IDH, The Sustainable Trade Initiative and the Floriculture Sustainability Initiative (FSI).

Therefore IDH decided to commission a study in the Ethiopian flower sector, co-funded by ICCO,  to test the hypothesis that Gender interventions (e.g. inclusive policies and practices) increase workers’ satisfaction and engagement (for women and men) and lead to changes in employee attitudes, behavior and work motivation, which leads to improved business performance of flower farms. 

Jochem Schneemann (teamleader) : “Based on our strong track record in Gender and value chains, IDH selected Fair & Sustainable Consulting (Netherlands) and Fair & Sustainable Ethiopia to conduct the study. We started preparations in February, and visited five farms in Ethiopia in May 2018. Our mixed team consisted of: Hibiete Tesfaye, Ayalew Abebe, Jingwei Ling and myself”.

Photo: Greenhouse, by F&S May 2018

Data collection was done in four ways: Interviews, Focus Group Discussions (FGDs), exploring farm records through HR staff, and a desk review of available project documents and other relevant literature.

Jochem Schneemann: “It was great to hear from both women and men in the flower farms how the awareness raising and training on gender issues and role of gender committees have made a difference on the work floor, and also in their personal lives. Female workers feel more respected by colleagues and management, and are more confident to discuss sensitive topics also with their husbands and community members”.

The gender interventions by the EHPEA projects were found relevant and effective, as shown by the outcomes of the Most Significant Change method used by the F&S consultant team (see the quotes at the bottom). The good practices of the five farms leading to improved business performance were documented and serve for learning and sharing in the sector and even beyond. Those are summarized in the figure below.

The relationship between good practices and business benefits

Most farm owners and managers stated that the (gender) investments pay off, and most see gender interventions as rational and necessary for them to stay in business, not in the last place because the majority (up to 80%) of their workers is female.

We are grateful to IDH for the opportunity offered to us, and we are glad that IDH has published the results of the study in multiple ways: in an infographic (1 pager), a slide deck as well as the full report – for those interested in the details.

For more information please contact Jochem Schneemann: